INFORMATION ABOUT OUR ORGANIZATION AND WEBSITE
The business purpose of the Site is to provide visitors with: (1) knowledge of the features and benefits of the complete line of Leisure Pools® swimming pools, spas, water features, tanning ledges and related equipment; (2) purchasing-related information such as available incentives, services, product inventory, product warranty, and contact details for dealers authorized to sell Leisure Pools® products; (3) information on caring for and maintaining Leisure Pools® products; (4) the ability to register the warranty on an applicable Leisure Pools® product; (5) the ability to save and share certain content that is of interest to you such as your favorite swimming pools, technologies, and photos and videos; (6) the opportunity to comment on various posts and blogs; and (7) the opportunity to share your story regarding a Leisure Pools® product.
PERSONAL INFORMATION WE COLLECT FROM YOU
Certain pages of the Site may allow you to create login credentials by typing in your user name/ID and password and other information. If you choose to create login credentials, we will store these login credentials.
Our primary goal in collecting Personal Information from you when you visit the Site is to provide you the functionality and services that you need to have a meaningful and customized experience while using the Site features. We need to collect Personal Information to fulfill a Site user request such as mailing a brochure, generating a lead, sending marketing or promotional materials (including e-mails or other information), registering or transferring a product warranty and fulfilling purchase and service requests.
You may be able to post things, such as reviews or stories, to the Site. In doing so, you grant us permission to also post your name along with your review or story. Please keep in mind that if you disclose Personal Information or other sensitive data through a chat room, message board, or other public online forums or social media, this information may be collected and used by others.
The Site may use session and persistent “cookies” to collect Personal Information.
HOW WE USE THE PERSONAL INFORMATION WE COLLECT
Personal Information collected on the Site and Personal Information otherwise provided by you may be used to:
Fulfill a Site user request (e.g., for brochure fulfillment, lead generation, marketing or promotional materials, including e-mails or other information or to save or share content)
Fulfill and/or deliver an order for goods or services
Respond to your comments or requests for information
Meet a request for or to develop new products or services
Make the user experience more efficient or customer friendly
Contact you, if necessary, in the course of processing or shipping an order for products or services
Fulfill your request to register or transfer your product warranty
Generate Site analytics that improve our Site layout, content, product offerings and services
Compile user data (which may include Personal Information) that is stored in our corporate database and may be used for marketing and other purposes
Match Personal Information collected here with data about you that we collect through other sources
Comply with legal requirements
Collect monies owing to us or permit us to pursue available remedies or limit damages
OTHER INFORMATION WE COLLECT FROM SITE VISITORS
During a normal visit to our Site, no Personal Information about you is collected. Most information on our Site is free to browse at your leisure without the need for you to provide us with any Personal Information. The Site collects other, non-Personal Information from Site visitors. This means that we do not track these items on an individual basis that identifies the Site visitor, but rather gather and collect this information on an aggregate or anonymized basis that includes all Site visitors. Non-Personal Information may include information such as tracking the Site pages that are visited, the amount of time spent on our Site, clicks, page views, events (e.g., which shopping tools with which you interacted), IP addresses and zip codes.
If you visit a related mobile site or are directed to the Site via a QR Code that you scanned, we collect additional non-Personal Information that may include the type/model of the mobile device viewing the Site and the mobile device’s service provider. Our primary goal in collecting aggregate information from you is to be able to perform Site metrics that allow us to improve the functionality of the Site. We need to collect aggregate information in order to track page visits and peak Site usage time, and to perform Site click-through analysis and Site layout re-design.
We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click-tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, Flurry and Google Analytics) to collect aggregate or other non-Personal Information about Site visitors. An explanation for each of these items and how they work is included in the Methods to Collect Information and Interest-Based/Online Behavioral Advertising section below.
HOW WE USE THE AGGREGATE OR NON-PERSONAL INFORMATION WE COLLECT
Non-Personal Information collected on the Site may be used to:
Compile aggregate and statistical data to help in Site design and to identify popular features
Measure Site activity to allow us to update our Site to better meet user wants and needs
Make the user experience more efficient or customer friendly
The Site utilizes non-Personal Information for the purpose of performing analytics on the user’s experience while visiting the Site.
Is performed on an aggregate level and does not identify you or your information personally
May involve the use of a third-party vendor acting on behalf of the Site
Is performed in order to improve the Site and the user experience
May include the use of session and/or persistent cookies to track user movement across the Site or to track other events within or across the Site
Any information that is provided to a third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data, and the third-party vendor is restricted from sharing or reselling this data or using it in any way other than to provide the listed services to us
CONSENT TO PROCESSING
LINKS TO OTHER SITES
Parts of the Site may provide dealer locator services that are provided by a third-party vendor. In order to provide you with the closest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as zip code or City and State. In instances where we use a third-party vendor to provide dealer-locator services, we will provide them a zip code. We encourage you to review the terms of service and the privacy policies of these mapping service providers. For pages that use Bing, you agree to be bound by the Microsoft Service Agreement and Microsoft Online Privacy Statement..
The Site does not knowingly intend to collect Personal Information from children under 13 years of age. If that policy changes, we will obtain consent from a parent or guardian before we knowingly collect data from anyone under the age of 13.